CH

CH https://craighowie.com CH Tue, 15 Sep 2020 05:32:30 +0000 https://craighowie.com en Pride 2020 http://craighowie.com/Pride-2020 Tue, 15 Sep 2020 05:32:30 +0000 CH 384612 <img width="2216" height="856" width_o="2216" height_o="856" src_o="https://cortex.persona.co/t/original/i/090432066dac503108f80d92a5ff2a55f904193dfd4d11ef5b6ec11477de9067/01_Adweek.png" data-mid="981413" border="0" /> <img width="2868" height="1722" width_o="2868" height_o="1722" src_o="https://cortex.persona.co/t/original/i/131eb03964ae0b5faa8965881b15b4c872819b2a4dd0cc59603d41c3c0602e7a/004_Adweek.png" data-mid="981432" border="0" /> Client: Global PrideAgency: We Are SocialMarket: Global        Client: Global PrideAgency: We Are SocialMarket: Global        Samsung http://craighowie.com/Samsung Tue, 15 Sep 2020 05:14:05 +0000 CH 384611 Client: Samsung MobileAgency: We Are SocialMarket: Global        Client: Samsung MobileAgency: We Are SocialMarket: Global        Raffaello http://craighowie.com/Raffaello Fri, 16 Nov 2018 04:39:31 +0000 CH 298183 To show how Raffaello is the delicious treat that brings couples closer, we created a photo booth that did the same! The Raffaello #LoveBooth was placed in popular locations around Hong Kong where couples were invited to stop what they were doing, squeeze in and share an intimate moment together.Couples were also invited to share their picture on Facebook to stand a chance to win a trip for two to the romantic city of Venice, Italy. Client: RaffaelloAgency: J. Walter ThompsonMarket: Hong Kong        To show how Raffaello is the delicious treat that brings couples closer, we created a photo booth that did the same! The Raffaello #LoveBooth was placed in popular... Johnnie Walker http://craighowie.com/Johnnie-Walker Mon, 11 Jul 2016 22:26:34 +0000 CH 87410 <img width="450" height="600" width_o="450" height_o="600" src_o="https://cortex.persona.co/t/original/i/c95f4f1b6550d9dd99441abfe7424e4b16b6cea6b742d03c08272eee0456a413/1_filmposter.jpg" data-mid="81328" border="0" /> <img width="450" height="150" width_o="450" height_o="150" src_o="https://cortex.persona.co/t/original/i/4d3a6578e7575fa43efd860c00860a88b0d07157af78c387861b1fe033fefdfe/2_filmfest.jpg" data-mid="81329" border="0" /> Co-produced with iconic director Jia Zhangke,  Yulu is a film that lays bare the aspirations of young Chinese and their vision of progress in a new China. The film premiered at the 2011 Hong Kong International Film Festival. Yulu was released in 12 segments online via Youku.com (China's equivalent of Youtube) and earned Campaign Asia Magazine's 'Campaign of the Year' for 2011. Through a creative seeding of key internet platforms, the 12 short films received more than 800 million views. Speaking about the film, director Jia Zhangke said: "This is not an ad. It is a cultural event that makes the brand different and provides a clear vision for a generation." <img width="600" height="527" width_o="600" height_o="527" src_o="https://cortex.persona.co/t/original/i/cf8e2a4782c22c555621d6bfabefd26e724d32aa904b363be42b8c62510e4cae/johnny_walker_words_of_hourney_01.jpg" data-mid="81330" border="0" /> The project even earned a (lukewarm) review from Variety! <img width="1000" height="900" width_o="1000" height_o="900" src_o="https://cortex.persona.co/t/original/i/819bc2985f6578bcd646c924e85bbfedb7cb54ef97e9cc8347da116e562b4c7e/Variety_Resized.jpg" data-mid="81332" border="0" data-scale="80"/> Client: Johnnie WalkerAgency: BBH ShanghaiMarket: Greater China        Co-produced with iconic director Jia Zhangke,  Yulu is a film that lays bare the aspirations of young Chinese and their vision of progress in a new China.... Drop The Drip http://craighowie.com/Drop-The-Drip Tue, 22 Mar 2016 02:34:07 +0000 CH 47316 Dripping air cons have been annoying and polluting Hong Kong for years. To add to the frustration, in 2015 only 3 fines were handed out by the authorities. This summer local eco-charity Green Sense wanted more citizens to put pressure on the government to take action on this unresolved nuisance. So we created Drop The Drip, a new way to report leaking air conditioners via social media. We launched with an online video that showed the range of emotions experienced by people on our hot summer streets on a daily basis. Disgruntled citizens could take part by posting a picture or video on instagram with #dropthedrip and their location. <img width="927" height="670" width_o="927" height_o="670" src_o="https://cortex.persona.co/t/original/i/f778e77e81494ac19a857efe50f47156da84d716613b07bf12c61d7624a73e1c/3_927.png" data-mid="32037" border="0" /> Each drop was added to an interactive map that was hosted on our website. <img width="927" height="670" width_o="927" height_o="670" src_o="https://cortex.persona.co/t/original/i/521e155520054d9d7b54a0f1a4cbcd9a65854223b5ca715332879ef52c6b4241/4_927.png" data-mid="32038" border="0" /> And everyday the drips were automatically reported to the FEHD (Hong Kong Food and Environmental Hygiene Department) via email. <img width="927" height="670" width_o="927" height_o="670" src_o="https://cortex.persona.co/t/original/i/1311984f7ef50f9ceeba4b1f4aff1602e0c8c503a9997d0209c9493367ffc0e0/5_927.png" data-mid="32039" border="0" /> While the campaign seemed to get the attention of everyone else... we're still waiting for a response from the FEHD. <img width="927" height="670" width_o="927" height_o="670" src_o="https://cortex.persona.co/t/original/i/aa9675bf90e45fbc0f93979352e572ce8c4851888b55329e13cc1308df6331ce/7_927.png" data-mid="32040" border="0" /> <img width="927" height="670" width_o="927" height_o="670" src_o="https://cortex.persona.co/t/original/i/ae9b174fb5d16269d864c888d007763a52c987c6d4af6bed3afc31637d4b18b9/8_927.png" data-mid="32041" border="0" /> <img width="927" height="670" width_o="927" height_o="670" src_o="https://cortex.persona.co/t/original/i/c9b4bb80330d9535518163f1b7867f641c2421e8ce9166090299c6036ccbf9de/9_927.png" data-mid="32042" border="0" /> <img width="165" height="71" width_o="165" height_o="71" src_o="https://cortex.persona.co/t/original/i/7d7edf420cb8112f58007df6c8e020a9841769867fa908cd9dfd5eafa33a2363/logo-copy-2_165.png" data-mid="32043" border="0" /> Client: Green SenseAgency: J. Walter ThompsonMarket: Hong Kong        Dripping air cons have been annoying and polluting Hong Kong for years. To add to the frustration, in 2015 only 3 fines were handed out by the authorities. This... Awards http://craighowie.com/Awards Mon, 21 Mar 2016 08:57:34 +0000 CH 46312 Axe Wake-Up Service D&AD Graphite Pencil D&AD Wood Pencil x 2 Cannes Bronze Lion LIA Silver One Show Merit Webby Canesten 'Code Word'Cannes SIlverCannes Bronze Spikes Silver Kam Fan Gold Kam Fan Bronze Longxi Bronze x 2 #GlobalPrideCrossing Spike Asia Bronze x 2 Shorty Awards Category Winner + Silver + Bronze Tangram Silver Webby's People's Voice Award Johnnie Walker 'Words On The Journey' Campaign Asia Magazine's Campaign of The Year 2011 Tokyo International Film Fest Shanghai International Film Fest Hong Kong International Film Fest Busan International Film Fest Lux 'Alchemist' Cannes Shortlist Clio Shortlist Spikes Gold VW Beetle Print/TVC One Show Merit ADC Merit Spikes Bronze Spikes Finalist AdFest Gold AdFest Silver Singapore CCA Bronze VW Touareg Cannes Shortlist One Show Merit  Axe Wake-Up Service D&AD Graphite Pencil D&AD Wood Pencil x 2 Cannes Bronze Lion LIA Silver One Show Merit Webby Canesten 'Code Word'Cannes SIlverCannes... Ferrero Rocher http://craighowie.com/Ferrero-Rocher Mon, 21 Mar 2016 08:57:06 +0000 CH 46311 To relaunch Ferrero's iconic Rocher chocolate we enlisted Korean heartthrob Lee Min Ho. Client: FerreroAgency: J. Walter Thompson Hong KongMarket: Korea & Taiwan        To relaunch Ferrero's iconic Rocher chocolate we enlisted Korean heartthrob Lee Min Ho. Client: FerreroAgency: J. Walter Thompson Hong KongMarket: Korea &... Nikon http://craighowie.com/Nikon Mon, 21 Mar 2016 08:56:52 +0000 CH 46310 Client: NikonAgency: J. Walter Thompson Hong KongMarket: Asia-Pacific, Africa, Middle-East        Client: NikonAgency: J. Walter Thompson Hong KongMarket: Asia-Pacific, Africa, Middle-East        VW (Touareg) http://craighowie.com/VW-Touareg Mon, 21 Mar 2016 08:56:41 +0000 CH 46307 <img width="772" height="462" width_o="772" height_o="462" src_o="https://cortex.persona.co/t/original/i/605e120119bd551f931c4aec172cc2c5b394326a1649c2fc1048bf779309fd9f/gulliver_905.jpg" data-mid="31026" border="0" /> <img width="780" height="470" width_o="780" height_o="470" src_o="https://cortex.persona.co/t/original/i/fef6ef19f63d06a850c84a6a3b4ed0a54fddf88e19a76e2935ee543f6294dd82/cyclops_905.jpg" data-mid="31027" border="0" /> <img width="780" height="470" width_o="780" height_o="470" src_o="https://cortex.persona.co/t/original/i/919d6f53c26e13f3873734e59f9ff95abe6f9612475e085ec289886c2423315e/alice_905.jpg" data-mid="31028" border="0" /> Client: VolkswagenAgency: BatesMarket: Asia-Pacific        Client: VolkswagenAgency: BatesMarket: Asia-Pacific        VW (Golf) http://craighowie.com/VW-Golf Mon, 21 Mar 2016 08:56:28 +0000 CH 46306 The new Golf. Awarded 5 stars for ocupant protection. The new Golf. Reacts quicker than you do. Client: VolkswagenAgency: Fallon AsiaMarket: Asia-Pacific        The new Golf. Awarded 5 stars for ocupant protection. The new Golf. Reacts quicker than you do. Client: VolkswagenAgency: Fallon AsiaMarket: Asia-Pacific ...